Doug Reed: Accomplished Golfer, Elite Instructor, and Golf Product Innovator

Doug Reed has established an impressive legacy in the golf world through his achievements as a touring professional, highly respected instructor, and golf product innovator.

Golf Playing Career

Doug began his competitive golf career with major international wins at the 1979 Freeport Open in the Bahamas and the 1980 Rolex Invitational in Venezuela. Later, he attempted a return to professional competition in the 1990s despite a chronic knee injury, culminating in his final tour appearance at the 1997 Nike (Korn Ferry) Tour’s St. Louis Classic. Even after stepping back from full-time competition, Doug remained active in PGA Section events, capturing titles such as the , 2015 South Florida PGA Sr. Championship, and 2014 Mid-Atlantic Quarter-Century Championship. Also to include the 2011 Charlotte County Open. In his 60s, he continued to impress, including a 14-under-par 58 at The Omni Homestead in 2024, beating his age by six strokes.

Golf Instruction Career

Doug quickly gained recognition as one of the industry’s top golf instructors, earning a Golf Digest nomination for Top 100 Instructors in America. His innovative teaching method focused on biomechanics, challenging conventional swing theories. He emphasized dominant-side motion and introduced brain typing, a system that identifies a golfer’s psychological and physical tendencies to improve learning and performance. His teachings help simplify complex movements by allowing the arms and club to guide the swing, allowing the body to respond naturally.

Doug has coached over 70 PGA professionals, whose accomplishments include 45 PGA Tour wins. His roster of students includes Hall of Fame athletes, celebrities, and sports icons such as JC Snead, Bruce Fleisher, Jimmy Connors, Kevin Curren, and Dwight Evans. Notably, his work with Bruce Fleisher before the Champions Tour led to Fleisher earning Player of the Year in two of his first three seasons.

Golf Product Innovation and Media

As President of Greenflower Products, Doug played a central role in developing and marketing groundbreaking golf equipment. His innovations include:

• The Controller Driving Iron, one of the earliest hollow-body irons, now widely used on tour
• PowerArc Golf Clubs (with Jerry Heard and Jerry Tucker)
• Triton and Bald Eagle Golf Balls (with Hollis Stacy and Bobby Clampett)
• Accessories and Clubs like Clubleash and The LoveBug

Doug also became a pioneering figure in golf media. His 1997 infomercial, “Better Golf,” featured his 339-yard iron shot and used continuous, unedited filming—a breakthrough in golf marketing. It aired globally for over five years, reaching audiences on every continent except Africa and South America. Seen by hundreds of millions.It was covered in over 1,000 publications, including USA Today and The Wall Street Journal, and contributed to hundreds of millions in product sales, making it one of the most successful golf infomercials in history.