US Patent # 5,102,036 “Formable Reusable Enclosure “ April 7 1992

In 1990, in Bonita Springs, Florida, Doug Reed co-invented what would become one of the most ubiquitous products in the world—the Original Coffee Cup Wrap, patented in 1992 as the “Formable Reusable Enclosure” (U.S. Patent #5,102,036). Originally conceived as a lightweight, promotional beverage wrap for charity and sporting events, the product was designed to be adjustable and reusable, fitting various container sizes thanks to its unique corrugated, interlocking design.

Doug partnered with Joseph A. Orr to develop the first prototypes through Pack-Rite Container Company, which is still in operation today. Although the product was initially created for advertising purposes, the team realized its broader potential just as the coffee culture—led by Starbucks—was beginning to take off.

What started as a niche promotional tool evolved into a global staple. Today, nearly every coffee shop around the world offers some version of this original design to help customers enjoy their beverages without burning their hands. While countless versions and modifications have since been produced, the formable reusable enclosure remains the first of its kind.

In a unique twist, John R. Orr, Joseph’s teenage son, was listed on the patent in place of Doug Reed as part of a thoughtful gesture to help give the young man direction. Doug retained his 50% share of the invention through a Profit Sharing Agreement, which later transferred ownership to his company, Greenflower Products.

This simple yet revolutionary invention has since inspired pop culture references—most notably a character loosely based on the inventors in Patrick Dempsey’s 2008 film Made of Honor—and has been produced in trillions worldwide.